Words shape perception—when you adjust your language, you elevate your leadership.
In our daily interactions, the words we choose and the way we deliver them will make all the difference. The simplest adjustments in tone and phrasing can transform the way we are perceived—making us more clear, more confident, and more empowering.
Whether you're a seasoned executive, director of a marketing agency, or managing a team for the first time, the way you choose to communicate will either help or hurt how people approach and perceive you.
Here’s how subtle language shifts can create a stronger leadership presence and foster collaboration.
Try swapping some of these common phrases:
I don’t have time vs my capacity allows demonstrates strong time management rather than reluctance.
I think the plan is vs here’s the plan removes uncertainty and conveys confidence. Removing “I think” from your vocabulary altogether will convey more confidence.
I won’t do that vs here’s what I will do. Swapping won’t to will showcases what you are able to achieve vs what you are not, turning the solution into a positive.
No problem vs you’re welcome. Using you’re welcome acknowledges the gratitude rather than dismissing it.
Why did you do this vs help me understand why this happened encourages dialogue instead of putting someone on the defensive.
I think vs my perspective is demonstrates consideration of multiple factors beyond personal opinion.
Do what I said vs how can we make this better. Encourages ownership and collaboration. You don’t always have to apply the feedback, but you’ve shown that you are open to it, making solution-focused conversations the norm.
I need this asap vs when is the earliest we can receive this showcases the understanding of time commitments and willingness to understand priorities and deadlines.
No matter the case always use we over I. Using "I" in team environments can unintentionally make it seem like you're taking all the credit.
Say please and thank you, every time.
These small changes shift conversations from hesitant to decisive, from directive to empowering, and from limiting to solution-focused. At Becca Jules & Co., we integrate these communication principles into our marketing coaching, agency support, fractional operations, and custom training to help leaders and teams navigate conversations with clarity and confidence.
Let’s also bring back the power of good manners. A simple "thank you kindly," a well-placed "may you please" and a considerate tone go a long way in building strong relationships and positive workplace cultures. Respectful, intentional communication isn’t just leadership—it’s the foundation of collaboration and success. You can be strong and firm while also being polite.
