Building Peak Steam: From Concept to Reality in 3 Months
Client: Peak Steam
Services: Full Brand Development, Website Build & Business Setup
Location: Canmore, AB
Industry: Small Business – Carpet & Upholstery Cleaning
The Project
Kevin Kliza worked in the Ontario carpet and upholstery cleaning industry for years. After relocating to Canmore, he wanted to bring his expertise, top-of-the-line equipment, and eco-friendly solutions to Western Alberta. He enlisted Becca Jules & Co., which just so happens to be founded by his wife, Becca, to help him build his business from the ground up.
Becca Jules & Co. provided a comprehensive marketing and branding solution. The goal? To create a standout digital presence and turn Peak Steam into a recognizable, trusted brand in the community known for its reliable service and remarkable results.
The Challenge
Launching a business from scratch is no small feat. Peak Steam faced several challenges:
New in Town: When starting a new business on the other side of the country, the most obvious hurdle is that no one knows who you are yet. Peak Steam needed an authentic brand identity that reflected professionalism, innovation, and reliability.
Existing Competitors: The market area was populated with established cleaning companies. Competing against businesses with decades of brand recognition meant it was critical to clearly communicate what makes Peak Steam different.
No Digital Presence: With no website, social media presence, or local search visibility, Peak Steam required a complete digital setup to attract and engage customers.
The Process
Kevin wanted a hands-off process, so we handled the research, competitive analysis, copywriting, branding, creative, and web development. He trusted we could lead the team and hit the ground running. Speed to market was the goal.
We conducted a discovery session to understand Kevin’s vision, industry knowledge, and business objectives and then moved forward into a full strategy. The rest of the execution followed seamlessly as outlined below.
The Solution
By offering a full-service package, Becca Jules & Co. ensured every aspect of Peak Steam’s launch was strategic and cohesive.
Competitor Analysis
We completed a thorough analysis of competitors in Calgary and the Bow Valley and took a deep dive into their messaging, service offerings, and digital presence. After identifying gaps, we leveraged the opportunity to position Peak Steam as a modern, customer-first alternative with a pet-friendly promise.
SEO Keyword Research
We researched high-value local keywords to see what Peak Steam’s audience was searching for. To get the most bang for our buck, we prioritized the keywords with the ideal balance of relevance, search volume, and competition.
Messaging Foundation & Value Propositions
This included:
Outlining the brand tone and who we are
Brand values emphasizing innovation, eco-friendliness, and reliability
How we engage with the Bow Valley and contribute to its growth
Branding
We landed on “sexy steam meets the mountains.” The result is a sleek, high-end brand identity that aligns with Kevin’s vision and the Bow Valley landscape.
This included:
A professional yet approachable brand
An impactful logo mark that looks subtle but is imbued with hidden meaning (the three points are symbolic of the Three Sisters mountains in Canmore).
Brand values emphasizing innovation, eco-friendliness, and reliability
A rich but minimalist colour palette inspired by the natural beauty of the Canadian Rockies
Website Copy, Design, and Development
We designed and developed a beautiful, fully optimized website that:
Highlights Peak Steam’s unique value propositions, such as non-toxic cleaning solutions, innovative technology, and same-day service
Draws visitors in by packing a visual punch
Allows users to quickly and easily find the information they’re looking for
Features engaging, SEO-driven copy
Includes clear CTAs like “Get a Free Quote” and “Claim Your Offer”
Google Analytics and Search Console Setup
We set up Google Analytics and Search Console to track and analyze performance. These tools provide valuable insights into website traffic, keyword rankings, and user behaviour. Instead of throwing everything at the wall and seeing what sticks, Peak Steam can make data-driven decisions for better ROI on its marketing spend.
Google My Business Setup
We created and optimized a Google My Business profile to boost Peak Steam’s local SEO and attract customers searching for residential and commercial carpet and upholstery cleaning services in the area.
Social Media Templates and Strategy
With over a decade of marketing experience, we’ve seen how the pressure to constantly generate new post ideas can leave small business owners feeling stuck. To make things easier, we developed a clear, actionable strategy, centred around education, community involvement, and pet-friendly cleaning tips.
This strategy was organized into content pillars, each with corresponding custom social media templates. Now, Peak Steam simply has to follow the framework to keep its social presence active and engaging.
The Result
In just a few months, Peak Steam went from a concept to a fully operational business. Thanks to polished branding, a robust SEO foundation, and a strategic marketing plan, Kevin is already seeing positive traction. Our efforts led to:
A Compelling Brand: From the custom font of the wordmark to the sleek website design, every element was thoughtfully crafted to capture the essence of Peak Steam’s mission and values. The cohesive branding and stunning creative deliver an elevated visual identity that reinforces Peak Steam as a high-quality service provider.
Enhanced Visibility: The website, SEO, and Google My Business setup have boosted brand awareness and lead generation. In fact, Peak Steam already appears on the first page of search results for key terms like “carpet cleaning Canmore.”
Increased Engagement: On-brand social media content positions Peak Steam as the premium choice for commercial and residential carpet cleaning services, resulting in engagement and inquiries.
Streamlined Efficiency: Tools like Google Analytics and templates for social media and communications save time while providing a roadmap for managing Peak Steam’s digital presence and scaling operations.
With Becca Jules & Co. overseeing the marketing strategy, Kevin and his team can focus on expanding the business and delivering top-tier service to the community. This seamless collaboration not only empowered Peak Steam to get off to a strong start but also set the stage for sustainable, long-term growth.
“ Becca Jules & Co. was integral in helping get my business off the ground. With Becca’s help we went from idea in September, planning in October and going live in December. Both Becca and her amazing team worked on every marketing element including branding, website, copy and SEO. I had no idea where to start with that but her seamless process helped me understand those areas of my business and got my business in a place to succeed faster! I’m telling you, it is worth it to invest upfront and do it right the first time and kick off your business with a professional foundation. Thank you Becca Jules & Co! “
- Kevin Kliza, Founder & Sales Manager
